Notice:

• Microformats are embedded in this presentation.
• Please “view source” for more details.

Who Are You?

Who Am I?

• “Michael Montgomery works for one of the oldest and largest companies in the world. On the web, he runs Montgomery Studios, promotes web standards, is a Christian who helps churches, contributes to RefreshMiami and Barcamp Miami, and generally tries to make the web a better place.”
• He blogs occasionally, and Twitters more often.

What are Microformats?

• “Microformats enable the publishing and sharing of
  higher fidelity information on the Web.”
• “Small bits of (X)HTML that identify richer data types,
  like people and events in your webpages.”
• “Building blocks that enable users to own, control,
  move, and share their data on the Web.”

Beginning with Microformats

• Do not start only with microformats.org
• What’s your learning style?
  • Readers: Microformats presentations
  • Auditory: Podcasts
  • Visual: Yahoo! Video
• Refresh Miami
• Barcamp Miami

What’s the Problem?

• Oceans of content
• Markup adds minimal meaning
• “People are smart; computers aren’t.”

Microformats Principles

• solve a specific problem

• The trick.... is to make sure that each limited mechanical part of the Web, each application, is within itself composed of simple parts that will never get too powerful.

• —Tim Berners-Lee, Weaving The Web

Microformats Principles

• solve a specific problem
• simple as possible
  • evolutionary improvements
• humans first, machines second
  • presentable and parsable
  • adapt to current behaviors
• reuse from widely adopted standards
  • semantic (X)HTML

Basics

• Start with content.
• Add markup (POSH).
• Add meaning.
• Communicate.
  • (...because it’s all about communication.)

Several Types of Microformats

• • XFN - distributed social network
    • blo.gs, WordPress, more…
  • rel-license - license links
    • CC Creator, Yahoo CC search, Google Search
  • XOXO - lists and outlines
    • WordPress, Technorati, more…
  • VoteLinks - for/against/abstain a link
    • Technorati
  • hCalendar - events
    • Upcoming.org, Eventful.com, more…
  • hCard - people & orgs
    • more…
  • rel-tag - content tagging
    • Technorati, more…
• • adr & geo - for locations
  • hAtom - syndication
  • hListing - classifieds
    • Oodle, Edgeio, WordPress plugin
  • hResume - resumes
    • SimplyHired
  • hReview - reviews
    • JudysBook, Reevoo, more…
  • rel-directory - directory inclusion
    • Technorati Blog Finder
  • rel-payment - for tip-jars
  • xFolk - link tagging
  • … and many more in development…

Colophon

• XHTML
• CSS
• S5 v1.1xoxo
• XOXO
• hCard
• hCalendar
• rel="license"
• Portions from “What are microformats?” are Creative Commons Attribution 2.5.
• Portions from “Social Network Portability” are Public Domain.
• Remainder of “Microformats in 15 minutes” is Creative Commons Attribution 3.0.

Thank You